Stop Explaining the Basics in Every Sales Call
Transform your expertise into content that educates prospects before they contact you, so your sales conversations start with informed buyers who already understand your value.
For: Consulting companies, cybersecurity experts, software developers, project managers, and SaaS vendors who want qualified leads instead of curious browsers.
Buyer Preparation
The Problem You're Facing
Your Expertise Deserves Better Than Cold Calls
You know your stuff. You've solved complex problems, built innovative solutions, and developed approaches that deliver real results. But your sales process looks like this:
The Current Reality:
Prospects don’t see your offer as fitting them, when you know it does.
Prospects contact you with basic questions you've answered a thousand times
Sales calls start with education instead of solution-focused discussion
You spend hours explaining concepts that could be shared beforehand
Qualified buyers get mixed in with people who are "just looking"
Your complex value proposition gets reduced to price comparisons
The Real Cost:
Every hour spent explaining basics is an hour not spent solving problems for clients who already understand what you bring.
The Buyer Preparation Solution
Content That Converts Browsers into Buyers
Instead of hoping prospects will research you before they call, we create a strategic content system that educates your audience at each stage of their decision-making process.
How It Works:
Stage 1 - Problem Awareness. Content that helps prospects recognise challenges they might not know they have, positioning you as someone who understands their world.
Stage 2 - Solution Education. Content that explains approaches, methodologies, and the thinking behind your solutions without giving away proprietary methods.
Stage 3 - Value Demonstration. Case studies, examples, and insights that show the depth of your capability and the results you deliver.
Stage 4 - Readiness Qualification. Content that helps prospects self-assess whether they're ready for your type of solution, filtering out the "not yet ready" inquiries.
What This Means for Your Sales Process
From Cold Inquiries to Warm Conversations
Before Buyer Preparation:
"Can you tell me what you do?"
"How much does this cost?"
"We're just looking at options"
Long discovery calls to establish basic understanding
After Buyer Preparation:
"I've been reading your content … "
"We have the exact challenge you described in your article"
"I’ve been through your guide, tried it myself, could you help me with … ?"
Focused conversations about solutions and fit
“They’re not engaging with the content online, but they’re seeing it, they’re consuming it and they remember it...
I know it’s effective because people actually point out that they’ve read something and want to to know more”
Service Options and Pricing
Choose Your Content Intensity
These are the typical frequencies we recommend when preparing your buyer. Less doesn’t get seen regularly enough and more can feel overwhelming on a single social channel.
Twice Weekly - Foundation ($1,200/month)
8 strategic pieces per month
Perfect for establishing thought leadership
Ideal for longer sales cycles
Content focus: awareness and education
3-month minimum commitment
3 times a week - Growth ($1,500/month)
12 strategic pieces per month
Recommended for single call-to-action focus
Accelerated prospect education
Content focus: full buyer journey
3-month minimum commitment
4x Weekly - Acceleration ($1,900/month)
16 strategic pieces per month
eg. One anchor piece + three supporting posts weekly
Maximum market penetration
Content focus: comprehensive buyer preparation
3-month minimum commitment
Perfect For These Industries
Where Buyer Preparation Creates Maximum Impact
Management Consultants. Demonstrate strategic thinking and problem-solving approaches that set you apart from generic consulting firms
Sales Consultants. Warm up and educate your prospects to improve your conversion rate. Do the same for your customers.
Cybersecurity Experts. Help prospects understand threat landscapes and security gaps before they contact you for solutions.
Software Developers. Educate potential clients about development approaches, project complexity, and what makes implementations successful.
Project Managers. Share insights about project challenges, methodologies, and what distinguishes effective project leadership.
SaaS Vendors. Guide prospects through understanding their needs, evaluation criteria, and implementation considerations.
What You'll Receive
Your Complete Content System
Monthly Strategy Session
30-minute conversation to extract insights, discuss market developments, and align content with current business priorities.
Content Calendar
Strategic publishing schedule optimised for your industry and audience behavior patterns.
Multi-Format Content
LinkedIn articles for detailed thought leadership
Social posts for engagement and awareness
Visual content (infographics, carousels) for key concepts
Case study content for credibility and proof
Distribution Strategy
Platform-specific adaptation and optimal timing recommendations.
Performance Insights
Regular reviews of what's working and strategic adjustments based on audience response.
Frequently Asked Questions
Q: How quickly will I see results?
Buyer preparation is a compound effect.
Month 1-3 builds awareness. Conversations you have offline will start referencing your content.
Months 3-6 create recognition. Conversations start to get deeper and touch on issues your prospects have self diagnosed, based on your content.
Months 6+ generate qualified inquiries. People have digested enough (21+ pieces) for you to be top of mind when their “trigger event” occurs.
The prospects and referrals who contact you after 6 months will be notably different from current inquiries.
Q: What if I don't have time for interviews?
Our interviews are designed around your expertise, not preparation. If you can discuss your work and challenges you see in your industry, you already have everything we need.
Our process also enables us to continue producing unique variants of pre-existing discussions, so after the first discussion we can produce 6 months or more, we just prefer to stay current and explore your ideas.
Q: Can this work for technical/complex services?
Absolutely. Complex services benefit most from buyer preparation because prospects need more education before they're ready to engage meaningfully.
Q: What about proprietary information?
We focus on sharing your thinking and approach without revealing proprietary methods. Think "how you think about problems" rather than "exactly how you solve them.".
Also, anything you share with us that you don’t want published is removed from the record before production, we also have a gated release cycle where you can approve each piece.
Q: How is this different from regular marketing?
Marketing typically focuses on promoting what you do. Buyer preparation focuses on educating prospects about problems they have and approaches to solving them, with you positioned as the expert guide.