Don't let your book languish on the your client's coffee table
Transform your business book from a static asset into an ongoing conversation that builds authority, attracts readers, and positions you as the expert people seek out when they need your expertise.
Who is this for: Business book authors who want to leverage their published expertise for sustained visibility, speaking opportunities, and business growth.
Author Promotion
The Published Author's Dilemma
You've Written the Book. Now What?
You've done the hard work. Months or years of writing, editing, and publishing. Your expertise is now captured in a comprehensive, authoritative book that showcases everything you know about your field.
But here's what nobody tells you about publishing:
The Reality After Publication
Your book competes with millions of others for attention
Potential readers don't know it exists or why they should care
Without ongoing promotion, even great books disappear quickly
Your expertise remains locked in 200+ pages that people have to discover, buy, and read
Speaking opportunities and media requests don't automatically follow publication
The Missed Content Opportunity
Your book contains dozens of insights, frameworks, and ideas.
We can turn each one into standalone content pieces to educate and engage your ideal audience.
Many people don't have the time to read a book end to end, but engage daily with social media. By turning your expertise into bite-sized chunks you create interest over time until they are ready to plunge in and buy your masterpiece.
The Book Promotion Solution
From Static Publication to Dynamic Authority Building
Instead of hoping people will discover your book, we extract the valuable insights, frameworks, and perspectives from your published work and turn them into ongoing content that keeps the conversation alive and draws people toward your full expertise.
The Content Pathway Strategy:
Stage 1: Awareness Building. Short-form content that introduces your key concepts and frameworks to audiences who've never heard of you or your book.
Stage 2: Interest Development. Educational posts that dive deeper into specific ideas from your book, showing the depth of your thinking.
Stage 3: Authority Demonstration. Case studies, examples, and applications that prove your frameworks work in real situations.
Stage 4: Book Discovery. Strategic mentions and links that guide interested readers to your book as the comprehensive resource.
Service Levels and Investment
Choose Your Book Promotion Intensity
Weekly Authority Building ($700/month)
4 strategic pieces per month
Perfect for sustained, long-term book promotion
Focus on key themes and frameworks from your book
Ideal for building speaking opportunities over time
3-month minimum commitment
2x Weekly Engagement ($1,200/month)
8 strategic pieces per month
Accelerated awareness building and reader attraction
Mix of educational content and book-related insights
Stronger positioning for media and speaking opportunities
3-month minimum commitment
3x Weekly Market Penetration ($1,650/month)
12 strategic pieces per month
Maximum reach for your book's concepts and frameworks
Comprehensive content covering all major book themes
Premium positioning as the authority in your domain
3-month minimum commitment
Perfect For These Business Authors
Where Book Promotion Creates Maximum Impact
Leadership and Management Authors.
Keep your frameworks and approaches visible to executives and managers who implement your strategies.
Business Strategy Authors.
Maintain thought leadership positioning with ongoing insights that reinforce your strategic expertise.
Industry Transformation Authors.
Continue driving conversations about change and innovation in your sector beyond your book's publication date.
Methodology and Process Authors.
Help practitioners discover and apply your systems through digestible content that leads to book purchases.
Entrepreneurship and Startup Authors.
Stay visible to the startup community with ongoing insights that establish you as the expert founders turn to.
Professional Development Authors.
Reach career-focused professionals with practical insights that demonstrate the value of your complete methodology.
What Book Promotion Delivers
Beyond Book Sales: Building Lasting Authority
Extended Book Lifespan
Instead of the typical publication spike followed by obscurity, your book maintains ongoing visibility and relevance.
Speaking and Media Opportunities
Event organizers and media producers discover you through your active content, not just your static book listing.
Reader Pipeline Development
People discover your ideas through social content, become interested in your approach, then seek out your book for the complete framework.
Authority Reinforcement
Regular content keeps you positioned as the active, current expert—not just someone who wrote a book once.
Business Development
Consulting, coaching, and advisory opportunities from people who discovered you through book-related content.
The Book-to-Content Process
How We Extract Maximum Value from Your Published Work
Content Source Analysis
We review your book to identify the most valuable concepts, frameworks, case studies, and insights that can become standalone content.
Theme Development
Each major concept becomes a content theme with multiple angles:
Core concept → Educational LinkedIn article
Framework application → Case study post
Key insight → Quote graphic and discussion starter
Practical tip → Actionable advice post
Industry observation → Commentary and analysis
Audience-Appropriate Adaptation
Content adapted for people at different stages:
Those unfamiliar with your topic (awareness content)
Those interested but not committed (educational content)
Those ready to dive deeper (book-driving content)
Strategic Book Integration
Natural mentions and links that position your book as the comprehensive resource without being overly promotional.
Content Formats and Themes
Multi-Format Authority Demonstration
Educational Content:
Framework explanations and applications
Step-by-step methodology breakdowns
Industry trend analysis from your expertise
Problem-solution insights from your book
Thought Leadership
Commentary on industry developments through your book's lens
Predictions and observations based on your research
Counterarguments to conventional wisdom you challenge
Future-focused insights from your expertise
Practical Application
Case studies from your book expanded and updated
Reader success stories and implementations
Common mistakes and how to avoid them
Tools and templates derived from your methodology
Behind-the-Scenes
Research insights that didn't make the final book
Updated thoughts on concepts from your book
New developments in your field since publication
Speaking experiences and audience questions
Frequently Asked Questions
Q: Will this content compete with my book sales?
The opposite. Content creates awareness and interest that drives book sales. People need to understand the value before they'll invest in the full resource.
Q: What if my book covers very specialized topics?
Specialized expertise often works best for this approach. We help translate complex concepts into accessible content that demonstrates your authority to potential clients and readers.
Q: Can you work with older books or should this only be for new releases?
We work with books at any stage. Sometimes older books benefit most because they need renewed visibility, and you may have new insights to add to the original concepts.
Q: How do you avoid making the content too promotional?
We focus on sharing insights and value first. Book mentions are strategic and natural—your expertise sells the book, not the other way around.
Q: What if I'm planning a second book?
Perfect timing. Ongoing content from your first book builds the audience for your second while keeping you visible in the interim.
Q: Do you work with co-authored books?
Absolutely. We can create content that reflects your specific contributions and expertise while respecting co-author relationships.